Mortgage Leads generated with PPC
Jayson Brock
The fastest and most effective way to start getting quality website traffic to your website is by using Pay Per Click Ads. Two of the most popular PPC (Pay Per Click) search engines are Google Ad words http://www.google.com which are featured on many websites including the monster of all search engines GOOGLE and Overture http://www.overture.com which shows your listings on sites like Yahoo, AltaVista, MSN, and more!
PPC advertising offers you the best bang for your buck. Here is how it works:
You bid on specific keywords or key-phrases to have your ad come up when people search for that specific keyword. For example, when a person searches for "Refinance". If the person sees your ad and is interested and they click on it and you simply pay your bid amount.
You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.
Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.
You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if you bid $2.00 per click and get 10 clicks and one mortgage lead from those 10 clicks, this means you paid $20.00 for that lead and have a 10% conversion. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful. If you were to sell that lead on refinancing their home and that lead was $20.00 you and I both know you made a killing! You have to spend money to make money. This is also is true with search engine placement.
Be sure that if you are licensed in only certain states that you bid on state specific keywords. Example. "Florida Home Loans" instead of "Home Loans". If not you will get tons of clicks for leads you can not use.
Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for "random visitors" because you are paying for their click whether they become a lead/sale or not! Try to include the keywords in the subject that not only brings in good prospects for you but also use keywords and descriptions that will thwart "curiosity seekers" from clicking on your PPC ad.
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