Pricing Mortgage Leads
Jay Conners
If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.
When researching mortgage lead companies, a clear indication of the quality of the lead you will be receiving should be in the pricing.
For instance, if you take $100.00 and invest it in a lead company in order to receive 50 leads, you can safely assume that the leads you receive will be very old and recycled time and time again to other lead companies and countless loan officers.
On the other hand, if you take that same $100.00 and invest it in a lead company in order to receive anywhere from three to six leads, you can than safely assume that the quality of these leads are very good. These types of leads are known as "real time," or "fresh leads."
When it comes to pricing and quality of leads, make sure you do your research. Be sure to speak with someone in the customer service department and find out the details of the type of leads they sell, and where they are obtaining these leads from.
If you decide to buy your leads in real time, and you are paying a good price for them, there really should be no reason as to why the lead would be any older than one day. In fact, if the lead is more than an hour old, it cannot be considered real time.
Remember, you work hard for your money, so the lead company you invest in should be delivering good quality leads if that is what they are claiming to sell.
If you choose to buy your leads cheap and in bulk, than you can expect the quality of the lead to be poor. You can also count on hearing things such as "I did that weeks ago," or "I just closed on that loan last week."
Keep in mind, when researching lead companies, do your home work, speak with someone in the customer service department. If the answers to your questions don't meet your satisfaction, than the response to any future issues you may have, such as a refund, may not live up to your expectations either, so be careful.
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
About the author:
If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.
The latest information and news on Mortgages:
Mortgage rates hit decades-low of 4.32 percent
Mortgage rates fell to the lowest level in decades for the tenth time in 11 weeks, as investors worried about the economy.
Mortgage rates hit record low: Freddie Mac
U.S. mortgage rates fell in the past week to the latest in a series of record lows as yields on government debt dropped, according to a survey released on Thursday by Freddie Mac, the second-largest U.S. mortgage finance company.
Mortgage rates at record lows
WASHINGTON (AP) - Mortgage rates have fallen to the lowest level in decades for the tenth time in 11 weeks.
Mortgage rates still heading south
Mortgage interest rates have fallen for the 10th time in the last 11 weeks, according to Freddie Mac's report on what lenders are offering to borrowers with solid credit and 20% down payments or home equity. Freddie Mac's weekly survey...
Mortgage Bankers group spent $745K lobbying in 2Q
The Mortgage Bankers Association spent $745,000 in the second quarter to lobby the federal government on issues including banking regulations, housing issues and reforms to the financial system.
Yahoo! News Search Results for refinance
Home mortgage refinance rates are low
Home mortgage refinance rates are low right now. How can you capture the best rate?
Owners decide to keep EQT Plaza, refinance debt
The 32-story EQT Plaza, Downtown, has been pulled off the market as its owner, Blackstone Group of New York, has decided to refinance its debt and retain ownership.
Dana Blair of Love Funding Closes $6.56 Million Refinance Loan for Multifamil...
Dallas - Love Funding today announced that its Dallas office closed a $6,560,000 non-recourse loan for the refinance of Aspen Chase, a 288-unit multifamily housing complex located in Dallas.
More homeowners rush to refinance
Low rates means more homeowners are looking to refinance but a shaky housing market puts the damper on new mortgages.
Should you stretch out a refinance?
It might make more sense to increase the length of your mortgage to free up some cash.